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Stryker Surfaces

Sales in Motion.

Stryker Bed
Maestro and Stryker worked together to produce a series of motivational and educational motion graphic videos to assist sales reps in effectively communicating the value in their technologically advanced support surface product lines.




The short story.

Used 3D modeling and animation to showcase the differentiators for the surface products and quickly convey the value in front of clients and potential clients.

Kept videos short in length and chose compelling onscreen motion graphics to assist reps in communicating features and benefits in a way most conducive to their selling environment.

Stryker is known for creating innovative and exciting products, so we paid special attention to tone and creative direction to keep Stryker and the showcased products on brand.

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