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Southwest Airlines LMS Launch Video

Launching an LMS Has Never Been This Fun

On-brand motion graphic video to launch Southwest's new LMS.


The short story.

Created an engaging motion graphic video to help Southwest Airlines University (SWA-U) introduce their new LMS and communicate it’s ease of use to the team.

Developed characters called “The Marshalls”, based off of flight marshall’s wands, and used them to guide the audience through the LMS tour and keep learning light + fun, just like Southwest.

SWA-U's Manager of Learning Technology, Desiree Pemble, admits, "it's safe to say we're in love [with the Marshalls]." SWA-U is already dreaming up a vision for a fleet of courses guided by The Marshalls.

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