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WWDC 2012: A Brief Recap

Last week thousands of geeks, fanboys, nerds — pick your favorite term — descended upon San Francisco for the annual Apple developers conference, WWDC. This year tickets sold out in an astonishing one hour and 43 minutes! Four colleagues and I were lucky enough to score tickets, and we were not disappointed.

In true Apple form, every detail of the conference was well designed, and the experience was thoroughly thought through. From getting to see the beautiful new MacBook Pro just after it was announced, to hearing from inspiring speakers like LeVar Burton of Star Trek and Reading Rainbow fame, to the dozens of incredible sessions—it’s not an event any of us will be likely to forget any time soon.

Monday morning we woke early, very early, to ensure that we secured a decent spot in line for the keynote. We arrived at Moscone West around 6 am and the line was already wrapped three-quarters of the way around the building. The keynote didn’t begin until 10 am…. Once we finally made our way inside and found our seats it didn’t take long for the excitement to begin.

After Siri warmed up the crowd, Tim Cook — Apple’s CEO — kicked things off by presenting some pretty staggering statistics on the App store. Some of the more interesting numbers presented were: * 400 million registered users with credit cards on file in the App store * 650 thousand apps, with 255 thousand created specifically for iPad * 30 billion app downloads

Of course there were the big announcements: the new MacBook Pro, Mountain Lion and iOS6, but those have been covered ad nausea elsewhere. One of the most interesting parts for me was when Cook went into a rather emotional presentation on how apps are being created and used to change people’s lives in dramatic ways.

This part of the keynote really spoke to me. I think it also speaks to the culture here at Maestro. From the top on down, Maestro is built on a team of servants. Each of us is here not only because we love technology and crafting elegant solutions to problems but also because we want those solutions to change people’s lives.

Sometimes those changes might be as fundamental as allowing the user to complete a task more efficiently. Other times, the results are much larger and more dramatic. We have some incredibly powerful technology at our fingertips. It is up to us as designers and developers to use that technology in the most impactful ways we can imagine. It was inspiring to see other people with this same mentality and learn how they are using their skills and passions to help people around the globe.

This was my second trip to WWDC, and I can’t wait to return! Apple puts on a fantastic conference. The sessions and the lunchtime speakers were all top notch. I know everyone from Maestro learned a great deal, and we left San Francisco full of new ideas and inspiration. I can’t wait to start drawing on that inspiration and begin putting those ideas into motion to create life- changing apps for our clients.

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