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We don't like waste, which is why we like mobile.

No one likes waste. But when jobs take more time or money than planned, or when activities over-demand resources and under-deliver on impact, we are wasteful. The best teams and businesses find ways to win by reducing wasted time and money and improving overall efficiency.

The University of Oregon football team set a new standard for winning by doing just that. Last season, Oregon had one of the most prolific offenses college football has ever seen. They moved the ball down the field quickly; so fast that defenses could barely set their feet. The Ducks would score within the first 2 minutes of a game. Then they would score again, and again. Former head coach Chip Kelly explained that a no-huddle offence and calling plays quickly kept defenses confused and disoriented. His team would know the next five plays with very little on-field communication, just arm notes and signals. Spreading the field with big passes left opponents panting early in the game. By the end of the 2nd quarter, the Ducks averaged more than 30 points on the scoreboard and lead opponents by at least 22. Defenses were exhausted and it wasn’t even halftime.

Oregon’s players had big play talent, which equals big dollar signs for college programs. Losing talent to late game injuries would waste that money. So, with huge leads early on, Coach Kelly began sitting starters shortly after halftime.

The Ducks lead college football with 89 touchdowns; 68 of those scoring drives lasted less than 2 minutes. Oregon’s fast approach and efficiency with field time allowed them to win games before opponents even realized the coin-toss was over.  This approach saved time, player talent (money) and greatly improved game efficiency, which has lead to win, after win, after win.

Unfortunately, we can’t always run a spread offense in the work force. And no huddles in business usually mean “no plans” which is never good. So how can we save time, save money and boost efficiency in our organizations to experience Duck-like success? One approach is mobile.

Mobile Saves Time Consider the wasted time that occurs as a result of individuals digging for information, entering data on multiple devices, or creating reports on a computer about work done in the field or at a job site. Some call those necessary evils, but consider the amount of time saved if all product and training info could be housed on a mobile device and instantly accessed, or if data could be entered through a mobile app that then populates across multiple systems. Think about an app that allows users to document job information in the field, which then automatically generates a shareable report on the tablet. Think of the hours saved and communication improved.

Mobile Saves Money Several organizations spend thousands, sometimes millions of dollars on hard copy reports, training guides and job aids. They do this knowing very well that changing regulations will soon make these resources obsolete and that they will be required to produce updated materials. Production costs can be absurd, but how much would they save if important content and documents were kept digitally and stored on a mobile accessible CMS? When new regulation comes along, administrators would only need to pull down out-of-date content and upload the new. Employees would be notified of new information through their mobile devices.

Maybe you’re a sales trainer and you need to visit each sales rep in their territory to certify understanding of product messaging. Instead of spending thousands on travel, engage with your team through virtual experiences on mobile devices. Using live video streaming and apps that allow for virtual role-plays and coaching, reps and trainers can experience face-to-face training when they’re miles apart.

Mobile Boosts Efficiency Imagine you’re a property loss appraiser for an insurance company. Your job is to go to accident sites and evaluate damage. A typical approach is, “Go, Gather Data, Return To Office, Input Data, Generate Report, Evaluate”.  What if your calculators and data sheets were built on a mobile device, allowing you to input and store data as you gather it? You could do an entire appraisal while on the property and provide homeowners with detailed damage reports in their inbox within minutes. Reports could also be pushed to a central database for tracking and case management. Now you don’t have to go back to the office, just go to the next accident site.

Building business and performance tools on mobile devices can greatly improve workplace efficiency and reduce the amount of time and money wasted. Think about your team, your responsibilities and job needs; is there opportunity for improvement? Where is your Duck offense? How can you create a two-minute touchdown drive or plan the next five plays? Is it mobile?

References “The New old School”

“NCAA Division I-A Team Statistics”

Tagg Petersen

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