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The ABCs: Frameworks We Use in Mobile Strategy Design

When growing up we learn our ABCs very early in life. I have five kids and each one of them learned their ABCs before preschool, my oldest learned her ABCs both forward and backwards around the age of three (we had a lot of car time when she was young and she was very competitive). This skill helped her become a better reader and overall student when she entered school and has paid dividends even throughout college.

When I was a paramedic I learned the ABCs: Airway, Breathing, and Circulation – which became the framework for every emergency call. For example, a man with chest pain is not breathing at a restaurant. Go through the ABCs to determine what’s happening to him. Is he choking? Is he having a heart attack? Is he hyperventilating? Or four individuals are wounded in a car accident. Do the ABCs quickly to determine which one to treat first.

I would always go back to this basic formula whenever facing disastrous situations. It saved lives and improved patient outcomes. When teaching my kids and as a paramedic, the ABCs were easy to remember. My mental map quickly went back to these methodologies that I could associate with and easily recall.

Although others may use different vernacular, at Maestro “frameworks” are a way to discuss different models of structure in strategy. Today we use basic frameworks all the time in strategy with our clients. We try to keep them simple, make them useful, and ensure that they meet the needs of our clients. We all need frameworks to help us stay on task and focused, and they allow us to get what we need from conducting Discovery and Design sessions with our clients.

Do you use frameworks to assist you in solving problems or to help you work through projects,? Have you ever thought about how you use them and whether or not they are working? I wanted to share with you a series of basic frameworks we use when we design a mobile strategy to assist our clients in being successful, producing positive results or assisting us in understanding the results to change our strategy or plan. These are typical for most of our projects and build a foundation for whatever solution we are considering.

Business Drivers

We explore the internal and external factors that contribute to making a decision for your mobile strategy or mobile solution. For example:

Business Driver Framework

We match business drivers with business challenges/needs and tactically work through cause and effect relationships with users. Based on the cause and effect we can determine the impact.

The Yankee Group produced results of a research project that they did back in 2011 on Enterprise Mobility. These factors are interrelated with decisions organizations are making to drive mobile adoption and generate the results necessary to support the mobile strategy.

We have identified several aspects of our mobile strategy and the associated frameworks we use to work through it. In the next several weeks we will discuss each one of these areas in more detail:

  • Business Strategy and Infrastructure (The Drivers)
  • Problem or Need Identification (Root Problem Identification)
  • Technical Requirement Identification
  • Learning Design
  • Audience Profiles
  • Mapping User Needs and Creating User Scenarios
  • Mapping Requirements
  • Road Map Design

If you are considering a mobile strategy and related frameworks, business drivers are a key consideration and should be one of the foundational elements for making these decisions. In the next blog post, I will talk about the users and how important they are to your future mobile success.

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