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NASDAQ and Mobile: Becoming A Game-Changer

A long time ago in a far away land called New York City, thousands of bustling brokers wheeled and dealed to trade company stocks and securities in an effort to make money and catch the next big wave. Answering phones and scribbling down orders they would buy, sell and trade equity in companies for their clients. This worked well, but issues like making big decisions based on minimal or outdated data, brokers not answering phones if it was a bad day on the market and a lack of access to information by companies not located locally presented several challenges.

But in 1971, 42 years ago, a small stock exchange was created that began to fix all that. NASDAQ (National Association of Securities Dealers Automated Quotations) began on the basis of using electronics to reduce the need for phone and in-person orders, and posting updated stock information on a computer bulletin board. Later it became the first stock market to offer the ability to buy and sell stocks online. Using technology to speed up the delivery of information and ultimately reduce the demand for an on-site broker quickly earned it the title “the stock market for the next hundred years.”

Not surprisingly, many up-and-coming technology companies were impressed, and they wanted their stock to be bought and sold on the NASDAQ exchange. Interest in a more sophisticated, less antiquated version of the stock market grew quickly. Companies utilizing new and innovative technology as part of their core business have eagerly joined the exchange, and buyers and sellers have followed suit. Today, NASDAQ is the second largest stock market in the world and virtually anyone can buy and sell stock from their home computer or even their mobile device.

NASDAQ was a game changer in how technology was used to improve communication and the delivery of information. Mobile has taken a similar stance in today’s business world. It has proven to dramatically affect the way companies do business and how people obtain information. Yet many organizations are still hesitant to utilize these “James Bond would be jealous”, Swiss-army-knife-like devices to maximize learning and employee performance.

So, in honor of NASDAQ celebrating it’s 42nd birthday this year, here are 42 reasons why an organization should consider taking the leap into mobile to change the game:

  1. Americans spend 2:38 hours each day on their tablets or smartphones.
  2. Mobile devices are easily accessible from anywhere (pocket, backpack, etc.).
  3. Smartphones have 3G/4G/LTE capability for anywhere connectivity, many tablets do as well.
  4. 48.5% of people are connected to a mobile device from the "moment they wake up until the moment they go to sleep".
  5. Apple sold more iOS devices in 2011 (156 million) than it sold Macs in the 28 years of their existence (122 million).
  6. Tablet computers are expected to overtake sales of notebook computers by the end of 2016.
  7. Nine out of ten people on the planet own a mobile phone – that’s a higher percentage than cars, radios, or television sets.
  8. Many of the latest smartphone models are able utilize 4G/LTE to download information with internet speeds comparable to home wi-fi.
  9. Younger employees are entering the workplace already accustomed to accessing information on mobile devices.
  10. Content once only available in textbooks is now readily accessible in eBooks and iBooks; it is also more engaging.
  11. Several tasks once only doable at a PC or desk space are now shortened and more convenient via tablets and smartphones. (There is an app for that!)
  12. By the end of 2013, there will be 6.8 billion mobile subscriptions worldwide.
  13. 83% of smartphone owners use their phones to check and send email.
  14. Mobile channels account for 1 in 3 minutes of digital media consumption.
  15. Mobile apps and tablet devices reduce the necessity for office space and a permanent workstation.
  16. Over 125 million Americans own a smartphone.
  17. Over 50 million Americans own a tablet device.
  18. Mobile devices provide learning content on the go. That means fewer breaks are required to pause what you're doing to learn.
  19. Mobile devices provide useful work information at the point of need. That means no time is lost due to leaving the job site to obtain information.
  20. Well designed mobile learning delivers bite-size, easy to apply information without forcing learners to suffer through already learned or unnecessary information.
  21. High-powered mobile devices are becoming more and more accessible, with over 33 million 4G devices in the U.S.
  22. Smartphone and tablet features such as Siri, S Beam and talk-to-text provide for greater access to knowledge and faster communication.
  23. 72% of newly acquired mobile devices in U.S. are smartphones, as are more than half of those in Europe and Canada.
  24. 84% of map-related searches occur on mobile devices.
  25. 60% of weather-related searches occur on mobile devices.
  26. 31% of email-related activities occur on mobile devices.
  27. Mobile apps made for Google's Android OS and Apple's iOS and are utilized on nearly 90% of mobile devices.
  28. 98% of U.S. adults have at least one personal mobile device, including smartphones, tablets and eReaders.
  29. 65.7% of organizations say they are using or plan to use mLearning within their companies within the next year.
  30. 77 countries have surpassed 100% mobile penetration (1 mobile device per capita), some have even reached 150% and 175%.
  31. 91 percent of business and IT professionals use the iPad for work communication rather than personal communication.
  32. 66% of business professionals say the iPad has completely replaced their laptops.
  33. 72% of iPad owners carry their laptops less than their iPad.
  34. By 2014, mobile internet usage will take over that of desktop.
  35. 1.2 billion smartphones and tablets are predicted to be purchased in 2013.
  36. Tablet purchases by businesses will reach 13 million units this year, more than tripling by 2016 to reach 53 million units.
  37. 94% of Fortune 500 companies are deploying or testing iPads.
  38. Work and lifestyles are merging to create more mobile and remote employees.
  39. 1.3 billion workers are expected to be mobile in 2015.
  40. 4.4 billion mobile phones have built-in cameras, almost 88% of all mobile phones.
  41. The average mobile user opens 7.9 apps per day.
  42. Mobile is moving fast, and it is changing the information age. It is also moving fast on the stock exchange. Three of the top mobile development and innovation companies rank in the top six volume leaders on NASDAQ (Microsoft (MSFT, 3), Apple (AAPL, 4) and RIM (BBRY, 6)). There simply is no stopping a good thing.
Tagg Petersen

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