The proliferation of mobile devices has created a hype cycle that can't be overlooked. They are everywhere. It isn't a matter of if, but when we will use them as an effective channel for content distribution - learning or communication. How do we know when to use mobile? What factors determine it? Should your project be mobile? Is it mobile-first, mobile in the mix or not mobile at all? Great questions, maybe, it depends. Determining if your project will be mobile first depends on many factors. We commonly struggle with these same questions when we are considering mobile as a part of the mix of solutions for our partners. The current facts:
- We check our phones 150 times a day
- 30% of people are willing to admit that they actually get anxious when they don't have their phone on them
- 91% of people turn to their phones for ideas in the middle of a task
That kind of data says a lot about where mobile stands today, but a little caution goes a long way when caught up in the exhilaration of tools and technology. We typically explore the situation through the lens of curiosity and a thirst for impact. Exploring mobile generally relates to these factors:
- The contextual experience.
- The learning you expect from mobile - stand alone, in assist, or by itself.
- The screen real estate required to meet your objectives.
- The expectations of change tied this situation.
After these key areas are considered we determine if mobile is in the mix or leading the mix (mobile-first). Either way, it requires careful analysis and exploration to determine your approach.
Part of the mix: How will mobile complement other modes of delivery and still assist you in reaching your outcomes. Using mobile as a part of the classroom experience, as an extension out of the formal training, or used as a continuous learning or performance support element.
Mobile In Front: Mobile leads the journey and everything else supports it. Mobile used as a pre-education piece before attending classroom training, mobile used as your sole delivery of content for product updates or new product releases, and much more.
Please see the attached mobile first aid kit for you to use in considering mobile as a tool. Don't get caught up in the hype. Is mobile right for you? Depends!
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