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Internal Mobile Optimization

It’s probably not news to you that your website should be mobile-friendly. But did you know that almost half of mobile users feel that a website that isn’t optimized for mobile is a sure sign that a business simply doesn’t care? That’s pretty harsh, but perception is reality, right?

Taking that one step further, what about your sales tools, your training and development programs or your marketing materials? Are they optimized for mobile consumption?

I recently came across this article by Modgility, which provides an infographic full of reasons companies should update their websites. A few of the reasons point to mobile optimization. The same study referenced in Modgility’s article also stated that 74% of people would be more likely to return to a site that was mobile optimized.

What does all of this have to do with the resources you’ve got for your sales team? Plenty.

Your sales people are your customers. The products you’re trying to “sell” are the resources you make available to them for training, sales support, marketing, etc. These sales reps seek out information just like any other consumers and, just like the people surveyed in this study, many of them are seeking that information on mobile devices.

If your sales people get frustrated with the fact that your programs, tools or materials aren’t available to them quickly and easily, they may not use them. So, if you want to increase the usage of your resources, that is increase “sales” of your “products”, you need to meet your consumers where they’re “shopping”. How do you do that? Well, just like any sales and marketing strategy, that all depends on your company, your products and your consumers. But here are some thoughts to get you started:

Getting started with Internal Mobile Optimization

  1. Think of them as customers. Compile a persona for them so you can better understand them. By thinking through their behaviors, motivators, personality traits, needs, etc. you will be able to serve them better.
  2. Understand their mobile usage. What devices do they use? When and where do they use them? What is their knowledge and comfort level with technology? Answering these questions will help you tailor your mobile optimization to your sales reps’ needs.
  3. Keep it fresh. Once you begin optimizing for mobile, don’t stop! It’s definitely not a one-and-done game. In order to best serve your sales team, you must provide resources that they can count on to be as current as possible.

It won’t happen over night, but if you commit to mobile optimization for your internal customers, it will happen.

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