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Featured Findings from the Masie Center’s Mobile Pulse Survey

The Masie Center just released the results of its global Mobile Pulse Survey on mobile learning trends.  The results are based on responses from 823 global organizations and provide great information about the trends and challenges facing corporations as they pursue mLearning.

The full report is available on the Masie Center website, but here are some findings we thought were particularly interesting.

Featured Finding #1: While interest in delivering learning on mobile devices is high, implementation of mLearning is still in the very early stages of development. In other words, we’re still in the early adopter phase. Approximately 80% of organizations reported at least a moderate interest in mobile learning, but less than 30% of the organizations surveyed have an enterprise strategy for mobile learning.

At Maestro, we have definitely seen a growth of interest in mobile learning. Since mobile devices really started to become mainstream a couple of years ago, our business has shifted so much toward mLearning that more than 70% of our work is in mobile. Masie’s report concludes that organizations interested in mobile learning and are currently testing the waters. We’re seeing that, too. Many companies have come to us with an initial project. Then, once they’re more comfortable with mobile and how it will work for their organization, they are eager to do more and we end up working together to design that bigger enterprise mobile strategy.

Featured Finding #2: The organizations surveyed like mLearning because it provides learners with learning that is available anytime and anywhere they need it. They also felt that mLearning helps reinforce and update previous learning, that it helps maintain proficiency and that it uses otherwise unproductive time for learning activities.

We agree with all of these points about mLearning. When learners are free to access information whenever and wherever they need it, they will be more likely to not only build knowledge, but also retain it. That is how mobile performance support helps combat the long tail of learning.

When executed strategically and great attention to purpose and detail, mobile learning is a great way to deliver information and achieve ongoing, effective learning. What you really want to avoid is simply repackaging existing online learning or live training content for a mobile device. When you go mobile, you really need to take a fresh look at the strategy for how you’re going to design, develop, implement and measure it.

Featured Finding #3: According to the survey, the common concerns about mLearning include a “lack of sound designs for mobile learning (which can frustrate learners), technical issues that negatively impact the brand, the hype that leads learning organizations into adopting technologies that do not prove fruitful, and the potential that mobile learning will devalue in-depth knowledge and learning.”

At Maestro, we see these concerns all the time amongst people who are thinking about making their learning mobile. We hear you! It is a daunting challenge, which is why it is of critical importance to embark on the journey with a trusted partner who believes in strong UX (user experience) and UI (user interface) design, possesses solid software development practices and values learning and instructional design. Together, you will be able to start with your foundational objectives and build a customized solution that will drive exceptional results for your company.

The complete Mobile Pulse Survey report and all results are online, without charge, from The MASIE Center at: http://www.masie.com/mobile2012

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