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Day 342: Happy Birthday, Genius.

April 18, 2013: Just a couple of weeks ago, we celebrated a milestone: the fortieth anniversary of the first call made on a cellphone. Yes, four decades ago on April 3, 1973, Martin Cooper, a Motorola employee, made the first cellular call “…on a Motorola DynaTAC – a nine-inch tall device comprised of 30 circuit boards and a talk-time of 35 minutes.” It took the thing 10 hours to recharge. Motorola worked another decade before bringing the phone to market.

Forty years. Only 10 years shy of half a century. Seems like a long time when you say it that way. Although cell phones have been around that long, they have cast their spell on us in much less time. Armed with continually expanding capabilities and irresistibly persistent incremental improvements, cell phone marketers have charmed many of us into dependency in a fraction of that time.

When I think about it, probably every generation has their version of the cell phone—the one seemingly indispensible advancement… at least until the next big thing comes along. Note to self: Ask Mom and Dad, “What couldn’t you live without?”

Most of us would likely have lots to add to the “I can’t imagine life without ___” list. But in this day and age, I’m betting technology, namely mobile technology—even more specifically cellular technology—would be at the top.

We owe a huge debt of gratitude to the pioneers of those early phones. Can you imagine life without your cell phone? I can’t. And, we could probably extend cell phones to mobile devices as many of us use a variety of them to connect to the Internet and with others on a 24/7 basis. These devices have become dependable connections to people, content and services of every imaginable kind.

Case in point: My family recently vacationed in Washington, D.C., and I used my mobile devices in a variety of practical ways. Google maps got us safely from our hotel to every monument or museum and back. Siri answered all the questions we had regarding who this person was or what event took place on that hilltop. I also used Yelp, Netflix, SlingBox, Skype and Amazon. And this was only vacation. You should see my list for work!

Technology has the potential to do vastly more nowadays than make life easier. If we choose, it can make us more effective in the living of it—in the performance of our duties and responsibilities and in optimizing enjoyment of our pastimes and recreation. Mobile technology gives us the power to define life on our terms. It gives us the power to plus, if you will.

Mobile technology offers the power to peruse, plus purchase; the power to navigate, plus evaluate; the power to discover, plus share; the power to learn, plus refresh at the point of need. And on and on.

In a heartbeat, custom mobile apps for mobile learning have grown to a stunning 70% of what Maestro does. We are no longer in the business of repackaging information in more easily digestible forms. Today, our business is reshaping information into springboards—trampolines that propel users into never-before-imagined airspace: The power to launch, plus fly.

Thanks to you, mobile, we have the ability to send our clients soaring. To grant them views of business, growth, performance and potential from unfettered new perspectives. So hats off to you on your fortieth, mobile. You haven’t just made life easier. You have made it more. And you’ve changed what Maestro does from work to public service.

Jen Randall

There’s no one better at anticipating and meeting needs. Words like driven, thoughtful, genuine, loving and empathic give you an id…

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