If you're thinking about developing video for your next project (which is a great choice) there are 5 options to consider.
"Motion graphics are pieces of digital footage or animation which create the illusion of motion or rotation, and are usually combined with audio." This type of video is a great way to tell a story or to make the complex easy to understand. Skilled motion graphics teams use well crafted transitions to draw connections to ideas that would otherwise remain unrelated. More times than not these videos have great engagement, even if the topic is dry.
Click here to see an example of a motion graphics video we created!
These videos contain 3D which is "a type of animation that uses computer generated images to create animated scenes. Compared to 2D animation, or traditional animation, 3D has much more depth, and it looks much more realistic." It's ability to look so realistic is one of it's strengths for training and marketing purposes. 3D animation videos serve a very specific purposeful. They are usually rather expensive, but have a terrific ROI as it can be reused for tons of other purposes (on your website, as a stand alone selling piece, additional training, etc.).
Click here to see an example of a 3D animation video that we created!
Live action is just like it sounds, it's the real deal; live footage of real people. This type of video is great for telling an emotional story because it is as close to the real thing as possible. It is also, however, tough to do this type of video, because it can be cheesy and lose the message if it's not executed well.
Click here to see an example of a live action video that we created!
Much like live action video, talking head is rather self-explanatory. It's "a person who gives information or opinions" and "whose head and shoulders are shown on the screen" This works well when there is a person that is the expert or the "celebrity" on a topic because the audience trusts their opinion and the information is received well right from the beginning.
Click here to see an example of a talking head video that we created!
Many of the most effective videos that we make for our partners are a combination of two of the four video types mentioned above. Depending on the content, one form of video might be better equipped to communicate the information than the other and mixing them gets the best engagement possible for the audience.
It's important to remember that you shouldn't just pick a video type and start developing. Everything you do should be focused on your goals and your audience. Once you have identified that work backwards to find out if video is the right solution and if so what kind of video will best support your end goals.
Can't get enough video?
See another video we developed!See it here!