There is a lot to think about when starting a video project, especially if you’re a first-timer. To avoid analysis paralysis, here are my suggestions to overcoming the barriers and actually making a start.
- Plan ahead. Think about what you want to communicate and plan it out. Don’t worry too much about production value in the beginning, but concentrate on whatever your story is and how you can tell it well—with impact and passion.
- Study examples. Spend some time on YouTube and look at samples. Find videos that are convincing and effective for you and then analyze why. How did they pull it off? Look at different techniques, with an eye to what you can do simply. Video can be powerful, especially when you use it to tell a story with power and passion. For example, entrepreneurs have raised a ton of money with simple video presentations on Kickstarter because great content will always trump production value. For the best Kickstarter video examples from 2015, check out this example.
- Plan to use available resources. It’s okay to start small. Find someone who is interested in building their show reel. Often, it’s just not practical to go out and hire a video expert when you’re just starting, and you may not be able to afford a full-scale production house. When you look at your first effort five years from now, you may cringe, but that’s okay. The important thing is getting started. The more you do, the more you’ll learn, and that will make each new video better that the one before.
- Divide and conquer. Think about what you can do and what you need others to do. For example, perhaps you shoot footage and hire a talented editor to put it all together. Or maybe you create simple drawings and hire someone to animate them.
- Just do it. It is far better to jump in then wait until you think everything is perfect because it never will be.
We have tons of video blog resources for you to reference if you need more information - but like I said, just do it!
Want to see a video we developed?
There are so many to choose from, but this is our most recent.See the Southwest Airlines Video Now!