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Free course Impacted by COVID-19?Have you ever been in a meeting where you’re supposed to think of creative ideas, but you’re totally stuck? When...
When it comes to the question of how to budget a project, it’s hard to know where to start. For...
Think about some of the greatest commercials you’ve seen. From Bud Light’s Bud Knight to All State’s Mayhem and Apple’s...
When you get on a flight, the routine safety video or stewardess tells you to put your own oxygen mask...
We’ve all seen an ad that just really caught our attention and made us think. It might have been an...
Verbal identity is one of the three core pillars of your brand. Without it, your brand is like a wordless...
As a manufacturer, do you ever feel like you need to press the refresh button for your marketing strategy? In...
The job of marketers is to convince consumers to buy a product. Consumers make their decision on whether or not...