So. You’re getting ready to start creating content? Or perhaps you’re looking to revamp yours. Great! Content is going to be a critical way to reach your audience, build your brand, and share your expertise. I couldn’t think of a better way to share the best practices you should think about while writing a blog post than writing a blog post!
Let’s get reading, so you can get writing.
Find Your Writing Style
Your style and what you choose to write about should be unique to you. The more authentic you are, the better. In fact, don’t be afraid to kick proper sentence structure to the curb – heck you could even write a paragraph that is one word.
Craft an Interesting Title
I have found that there are several types of title styles readers love: lists, questions, something surprising, or something of practical value. Here are some examples:
- “Mobile-First Aid Kit [Free Download]”
- “3 Reasons Video is the Best Way to Learn”
- “Build a Course in Under 5 Minutes”
Set up to Skim
People rarely read entire articles (bummer, I know). Use paragraphs, lists, bolding/italics, headers, etc. to make your article easy to skim while still providing value.
Use Compelling Imagery
If you’re going to use an image in your blog post, it better be b-e-a-utiful AND it better be meaningful. Don’t just throw something in for eye candy; if it assists you in delivering your message in the best possible way (i.e. provides clarity as to what the heck you’re talking about), it should be in there.
This image is beautiful, but it provides no value, don’t do this.
Keep it short…or long.
Your blog should be as long as it needs to be.
Don’t be afraid to write short blogs. If you’re writing and at 250 words you’ve said all you want to, stop. Also, don’t be afraid to write long blogs. Long blogs allow you to be less choosy with your words and it’s especially appropriate if you’re storytelling.
Get into the habit of ending your blog post with a call-to-action (CTA). This might take readers to a case study, another page on your site, or a bigger piece of content that you have available for download. Give your readers even more value than they expect so you can start to build trust. After all, you want them to come back for more and think of you when they need someone to help in your space!
There you have it, the Write Blogs People Read. Now is the time to go out and start writing (which can often be the hardest part). Don’t leave any room for judgement, just start writing, your style and point of view will reveal itself and strengthen with time.