We talk a lot about mobile apps on this blog. Everything from what you should be asking yourself before starting a project to how to provide mobile sales performance support to reps in the field.
In this post, we’re going to back up to the beginning and help you figure out what the use case would be for you to create a mobile app for your team. By laying out a solid foundation and really, honestly asking yourself why you want and need a mobile app, will go a long way in setting your project up for success.
So let’s dive in and look at the three most common use cases we run into and how they may apply to your team.
3 Use Cases to Consider
1. New Knowledge
New knowledge feels self-explanatory—it’s knowledge that you’re acquiring and learning for the very first time. When we think of traditional learning, this is what is most commonly thought of, but it has applications far beyond traditional classroom learning.
For example, new hires in your organization aren’t going to intrinsically know everything there is to know about all of your products and services. They need time to learn about them and get a clear understanding of their uses. Having an app that easily allows reps to spend time discovering your products, services, and sales techniques will help them acquire and retain new knowledge easier.
Reinforcement learning helps strengthen a behavior such as soft skills, messaging, or knowledge retention. Your need and level of reinforcement will depend on the industry your organization is in and the particular team using the learning within the organization.
Why call out industry specifically? Think regarding the technicality of certain industries such as medicine or engineering. Reinforcement helps make sure that individuals in those fields are up to date on the latest techniques, tools, and knowledge.
Teams get called out specifically because some will need more reinforcement than others. Sales reps out in the field are constantly up against finding new ways to communicate the benefits of their product and services and book meetings. Reinforcing soft skill development helps give them a leg up when they’re standing in front of a potential customer and trying to tactfully overcome objections and just book that meeting.
3. Point of Need
Look at the sales rep mentioned above. He’s standing in front the same potential customer; he’s armed with a new soft skill that we worked through on his mobile app. Only now, the client is quizzing him about a very particular feature of your organization’s product. Instead of stumbling through his answer and possibly leaving out a key point, he grabs his iPad, opens up an app that has a 3D rendering of the product with onscreen hot points that call out its key features. Not only that, but it also has a video embedded within the app that showcases the product in action so the prospective client can see how it functions. This is point of need learning in action!
Did any of the above use cases sound like you or your team? Did you see your team fitting in more than one use case? If so, developing a mobile app may be the right fit for your team or organization. To help you get started, we’ve outlined the top eight things you should consider when developing a successful mobile learning strategy.