For many companies, physical product demos have been the standard for selling. Sales reps often travel with one or multiple products to show potential customers before they purchase. A demo can be a challenge for a rep depending on the size of the product, complexity of the product, and other factors.
As technology continues to develop around augmented reality, we believe it’s an ideal replacement for a physical product demo. It’s time for physical product demonstration to go, use AR as the way forward, and how to get on that path.
Product demo challenges and AR solutions
There are many reasons we recommend making the switch from a physical product demo to augmented reality. Physical demos present lots of challenges for companies. Below we’ve outlined a few of the most common, paired with examples of how AR solves them.
1. The product is too big
For many industries, product demonstration is challenging simply because of the size of their products. Whether it’s a medical device, car engine, or other large object, finding ways to travel to clients with a product demo can be difficult.
AR solution: Make large products portable
In our work with Stryker, we helped convert one of their products to augmented reality for this exact reason—their six-foot 1688 AIM 4K Platform was cumbersome for sales reps to bring to demo. They wanted to reduce the complexity of demoing with a portable sales solution.
To do this, we created an app for their phones that allowed reps to put a 3D model of the platform in their back pockets. This simplified Stryker’s sales funnel by allowing sales reps to meet virtually anywhere to talk about their product.
2. Creating physical demos is costly
Equally challenging to product demo size is cost. That six-foot 1688 AIM 4K Platform we just mentioned? Equipment like this is expensive to develop. Imagine having to pay for the production of several of these strictly for demos, but instead of profiting from them through sales, you had to eat the cost because you can’t sell the demo merchandise. That’s physical product demos in a nutshell.
AR solution: Reallocate funds to create an AR experience
Instead of investing a significant portion of budget towards physical product demonstration, invest that same budget into creating an AR experience around your product. This frees up 100% of product stock for selling and still delivers a sales-friendly, portable way to demo products with potential customers.
3. It’s hard to get an inside look
Selling a product often involves much more than the look and feel of something; it’s important to demonstrate its purpose as well as the process of how it works. With physical product demos, showing the inside of products can be challenging. Another layer of complication is added when a sales rep not only has to transport the product safely but also open it up for customers to see.
AR solution: Reveal your product’s inner-workings
With augmented reality, it’s easier than ever to show the insides of your product. This is especially important for certain B2B companies like Eaton who sell components used in cars and other technology. To help them show off their product’s performance, we developed an AR experience for trade shows that highlighted the company’s components in a 3D projected vehicle.
With AR, sales reps can skip the process of opening up a physical product and give potential customers an inside look with ease, visually demonstrating complex processes that can be hard to explain with words alone.
4. Additional training is required for physical product demos
When sales reps physically transport demos to show potential clients, there is a whole host of procedures that require training to ensure product and employee safety. Some industries have specialized products that can be dangerous when operated incorrectly; either way, most products have a user learning curve that sales reps will have to go through before mastering a successful demonstration.
AR solution: Reduce demo training to app training
While augmented reality apps also require training, it removes the need to train on things like safe transport, set up and tear down, and other quality control issues that would be necessary to train on for physical products.
How to get started with AR for product demos
When it comes to addressing how to demo a product, we recommend investing in an AR app that packs lots of value for the price. Our solution? Meet the augmented reality app, Array.
Array is a low-cost, high impact augmented reality app that allows you to easily upload your products to show to customers in motion, in context, and in greater detail. With Array, you can leave behind the stress of physical product demos and replace that with an app that helps you present your products in an innovative, polished way.
The thought of getting started with augmented reality may feel overwhelming—but Array’s got you covered. Upload 3D assets straight to your product library in just a few easy steps, or let us help you create assets from scratch. Once uploaded, Array’s intuitive UI makes it easy to highlight the exact parts of your products you want your potential customers to notice.
Here’s the deal: 70% of consumers expect companies to come out with AR experiences in the next six months, and only two thirds of companies are currently using it. Now is the perfect time to transform the way you do sales, impress your customers, and see the way augmented reality reveals your products’ true potential to the world.
Supercharge your sales funnel with AR
Try Array for free and see how your product shines with augmented reality.Learn more