At Maestro, we’ve created quite a number of apps, specifically those designed to increase sales force productivity. We have learned a thing or two about how to build them to be successful. So, to help you be successful, too, we’ve pulled together seven qualities that every sales productivity app should have. How does your app measure up?

1. Purpose

Without a clear purpose, an app is just another icon on a crowded screen. Your app should help reps overcome a specific business challenge. It must be helpful, add value and increase efficiency.

To ensure your app has purpose, commit to establishing that purpose from the very beginning. Start your app development project by identifying the business challenges you hope to overcome and objectives you would like to achieve. Let this information serve as your compass throughout the process and you’ll be sure to create an app that drives value for your reps and your business.

2. UX

User experience is something we take seriously at Maestro. Because, to be perfectly honest, if your app is going to be successful, your users must enjoy using it. Dedicate time and energy to creating an app that is easy to navigate, intuitive and interesting. Design an interface that upholds the company’s brand. Put in the extra effort to make it beautiful.

This attention to detail may seem frivolous to some, but it’s an early indicator of what the users should expect of the app. Uncompromised user experience exemplifies quality. Show your users how much you want to support them by delivering exceptional UX.

3. Flexibility

Give your reps the ability to personalize your app to their own preferences and watch their excitement and engagement soar. When users are able to adjust settings for things like notifications, dashboard setup and suggested content, they take more ownership of the app. Using the app becomes more enjoyable when users feel like they’ve personalized it to their needs.

The more comfortable they are with your app, the more they will use it. The more they use it, the more successful it will be.

4. Simplicity

You may be tempted to pack your app full of fun features. Load it up with all the bells and whistles. After all, more is better, right? Not necessarily.

Refer back to quality #1 on our list. Keep your business challenges and your objectives at the forefront of your app project. Include only the features, functions and options necessary to achieve your primary goals. Nothing more, nothing less.

Remember that you’re creating the app to serve your users first and foremost. Don’t make it so complex that they become overwhelmed and never fully understand how to use it.

Prioritize your primary objectives. Keep it simple. Keep it focused.

5. Accessibility

Where, when and how will your users be accessing this app? What devices will they be using? Will they always have an Internet connection?

These are important questions to ask before beginning development of your app. Again, we see the importance of designing and developing with your users as your top priority. It’s critical to build an app that will be easily accessible to them. One that works for the situations, devices and locations they’re in most. After all, if they can’t access your app, it won’t be successful.

6. Iteration

The best apps are never truly finished. They continue evolving over time. They grow and adapt according to the needs of their users. Embrace this reality going into the development of your app and you will be off to a great start.

Some people hope to launch the app and then just let it run itself. Unfortunately, this move will send your app toward a dead end. It’s important to make improvements continuously and release several iterations of your app. This will keep it fresh and applicable to the current needs of your users, which will keep them engaged.

7. Feedback

How do you make these imperative continuous improvements? What information can you use to release iteration after iteration? How are you supposed to know what updates to make?


Successful apps incorporate feedback channels right into their design. They provide valuable user information to the app’s admin. They collect and report data that answer questions like…

  • Which users are accessing the app?
  • When and where the app is used most?
  • How often the app is being accessed?
  • What devices are accessing the app?
  • What content is most popular?

With answers to questions like these, you can make improvements that will help your app better serve the needs of your users. And your users will have an app that is tailored to their preferences – even as they change over time. What’s not to love?

Before you set out to launch a sales force productivity app, be sure it has these qualities. They could change the game for you, your sales reps and your business.

Curious to see what a successful sales app looks like?

Check out this continuous learning app we built for Janssen!

Take a look.